USA → Japan Import Guide
How to Sell in Japan
A clear path for overseas manufacturers—from product listing to shipping and selling with Japanese partners. Understand the flow in about five minutes.
New to selling in Japan?
Don't worry. This guide explains everything in simple steps.
STEP 1
The journey
Overseas Manufacturer
List Product
BrandBridge
Japanese Sales Partner
Customers
STEP 2
How it works
- 1
List your product
- 2
Japanese partners discover it
- 3
Receive inquiries
- 4
Negotiate
- 5
Agree on terms
- 6
Ship
- 7
Start selling in Japan
STEP 3
Who does what?
Role
Manufacturer
- Publish product listing
- Present quotation and deal terms
- Ship products
Role
Japanese Partner
- Marketing
- Sales
- Distribution
Role
BrandBridge
- Matching
- Messaging
- Negotiation
STEP 4
Shipping
Any major international courier can be used. Your partner receives goods in Japan and handles local distribution.
Manufacturer
Japan
Partner
STEP 5
Payments
Partners pay product suppliers directly. Choose the method that fits both sides.
Partner
Manufacturer
STEP 6
Import procedure
In most cases, your Japanese sales partner handles the import process.
STEP 7
Customs & Taxes
Import duties and taxes depend on the product category. Your Japanese sales partner can assist with customs procedures.
MARKET
Japan market at a glance
125M Consumers
Large E-commerce Market
Retail Distribution
Business Partners
SHIPPING TERMS
Incoterms (simple)
Tap a card for a one-line explanation.
COMPARE
Why BrandBridge?
Usual way
- ↓Email outreach
- ↓Trade shows
- ↓Agency hunting
BrandBridge
- ↓List products for Japan partners
- ↓Japanese companies contact you
- ↓Built-in negotiation
- ✓Direct path to Japanese partners
- ✓Structured product inquiries
- ✓MOQ negotiation
- ✓Exclusive distribution discussions
FAQ
Frequently Asked Questions
Do I need a company in Japan?
No.
Can I ship directly from the USA?
Yes.
Who handles customs?
Usually your Japanese sales partner.
How do I get started?
Create your BrandBridge account, publish a product listing, and Japanese partners can inquire when they see a fit.
Does BrandBridge import or purchase products?
No. BrandBridge connects overseas brands with Japanese sales partners. Business agreements are made directly between both companies.